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Kniha Electronic Customer Relationship Management Nicholas C. Romano

Electronic Customer Relationship Management

Autor: Nicholas C. Romano
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Taylor & Francis Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
7 134 Kč
A survey of information systems research on electronic customer relationship management (eCRM). This...

Informace o knize

Autor
Nicholas C. Romano
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
224
EAN
9780765613271
ISBN
9780765613271
Enbook ID
03017859
Vydavatel
Taylor & Francis Ltd
Hmotnost
570
Rozměry
178 x 254 x 21

Kompletní popis

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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