Kniha Electronic Marketing Martin Evans

Electronic Marketing

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: 50 % šance
Prohledáme celý svět
1 308
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2003
Stránek
456
EAN
9780273684763
ISBN
0273684760
Enbook ID
04565381
Hmotnost
734
Rozměry
190 x 246 x 25

Kompletní popis

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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