Elements of Multinational Strategy

Name: Elements of Multinational Strategy
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540447658
Price: 1424 CZK
Availability: InStock

Autor: Keith Head

Jazyk:

Vazba: Pevná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele v malém množství

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This textbook on international business integrates the academic study of international trade and for...

Informace o knize

Autor

Keith Head

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2007

Stránek

208

EAN

9783540447658

ISBN

3540447652

Enbook ID

01564768

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

535

Rozměry

141 x 222 x 24

Kompletní popis

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics.§The book proceeds as follows. Like most firms, we begin with exportingand importing, and tackle issues raised by overseas investmentlater. We first analyze the gains from trade and then enumerate themany costs of cross-border goods and service transactions. Next weapply the four elements of multinational strategy factor advantages, trade costs, scale economies, and market sizes - to the decision of whichmultinational form best suits each firm. We then take up issues of centralimportance to firms that invest overseas: exchange rate risk, politicalrisk, taxation, and expatriate assignments.

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Elements of Multinational Strategy

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