Embedded Lead Users inside the Firm

Name: Embedded Lead Users inside the Firm
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658000653
Price: 1147 CZK
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How innovative user employees contribute to the corporate product innovation process

Autor: Tim Schweisfurth

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

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The central phenomenon of this book are embedded lead users (ELUs): employees of firms who exhibit l...

Informace o knize

Autor

Tim Schweisfurth

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

221

EAN

9783658000653

ISBN

3658000651

Enbook ID

01687886

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

3202

Rozměry

148 x 210 x 14

Kompletní popis

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who exhibit lead user characteristics in relation to their employing firm s products or services. Examples for this phenomenon exist amongst others in the sporting industry in which users of sporting goods are at the same time employed by manufacturers of these goods. In three consecutive studies Tim Schweisfurth explores how embedded lead users contribute to corporate innovation. He shows what factors foster the lead userness of employees and what characterizes embedded lead users behaviors. Various implications for firms are discussed, e.g. with respect to leveraging user knowledge for innovation.§

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Embedded Lead Users inside the Firm

How innovative user employees contribute to the corporate product innovation process

Informace o knize

Kompletní popis

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