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Kniha Engaging Brands Addis

Engaging Brands

Autor: Addis, Michela (University of Rome, Italy)
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Taylor & Francis Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 269 Kč
How can managers design and manage excellent customer experiences that will develop long-term relati...

Informace o knize

Autor
Addis, Michela (University of Rome, Italy)
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2020
Stránek
258
EAN
9781138587014
ISBN
113858701X
Enbook ID
25519812
Vydavatel
Taylor & Francis Ltd
Hmotnost
426
Rozměry
233 x 154 x 20

Kompletní popis

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create t

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