Entrepreneurial Communication

Name: Entrepreneurial Communication
Brand: VDM Verlag Dr. Müller
SKU: 9783639185836
Price: 1874 CZK
Availability: InStock

A Health Care Ethnography

Autor: Linda Brender

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Müller

Dostupnost: U nakladatele na objednávku

Odesíláme za 17-27 dnů

1 874 Kč

Entrepreneurs may lack business expertise, causing them in some cases to rely on corporate consultan...

Informace o knize

Autor

Linda Brender

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

212

EAN

9783639185836

Enbook ID

06826740

Vydavatel

VDM Verlag Dr. Müller

Hmotnost

332

Rozměry

150 x 220 x 13

Kompletní popis

Entrepreneurs may lack business expertise, causing them in some cases to rely on corporate consultants who do not share their visions and objectives. Conflicting agendas set the stage for dysfunctional communication characteristic of the Model 1 behavior described by Harvard's Chris Argyris. Reacting against the advice from their corporate consultants, the nurses in this health care study collaborate independently to develop an employee handbook, a business plan, and marketing materials, based on their nursing profession and not corporate objectives. Instead of resolving organizational dynamics problems, the health care professionals mistakenly focus on communication issues involving presidential succession, conflicting agendas, and nepotism. The final chapter contrasts communication myths and the associated realities in an entrepreneurial organization. The book is useful to professionals and students in communication, marketing, rhetoric and composition, management, and health care as well as entrepreneurs who need guidance on managing consultants and developing corporate documents.

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Entrepreneurial Communication

A Health Care Ethnography

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také