Escalation of Commitment in Internationalization Processes

Name: Escalation of Commitment in Internationalization Processes
Brand: Springer International Publishing AG
SKU: 9783319887142
Price: 2286 CZK
Availability: InStock

The Role of Bounded Rationality in the Uppsala Model

Autor: Bjoern Roeber

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

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2 286 Kč

This unique book on international business presents a critical review of the role of bounded rationa...

Informace o knize

Autor

Bjoern Roeber

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2018

Stránek

194

EAN

9783319887142

Enbook ID

21376353

Vydavatel

Springer International Publishing AG

Hmotnost

454

Rozměry

155 x 235 x 12

Kompletní popis

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

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Authors

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Produkty

Escalation of Commitment in Internationalization Processes

The Role of Bounded Rationality in the Uppsala Model

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také