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Kniha Ethics in Public Relations Kathy R. Fitzpatrick

Ethics in Public Relations

Responsible Advocacy

Autor: Kathy R. Fitzpatrick, Carolyn Bronstein
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: SAGE Publications Inc
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
2 626 Kč
Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leadi...

Informace o knize

Autor
Kathy R. Fitzpatrick, Carolyn Bronstein
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
256
EAN
9781412917971
ISBN
1412917972
Enbook ID
04785196
Vydavatel
SAGE Publications Inc
Hmotnost
554
Rozměry
237 x 162 x 23

Kompletní popis

Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leading public relations scholars offer keen insights into timely issues. The book addresses a broad range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st century public relations. The work, which focuses on the affirmative aspects of ethical practices, provides practical examples and cases that illustrate universal principles of responsible advocacy. The book also reveals consequences of unethical conduct by public relations professionals, including the potential for heightened legal regulation.

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