Evaluating Public Relations

Name: Evaluating Public Relations
Brand: Kogan Page Ltd
SKU: 9780749468897
Price: 1188 CZK
Availability: InStock

Autor: Tom Watson

Jazyk:

Vazba: Brožovaná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

1 188 Kč

Operating under tight budget constraints and with an ever increasing range of tools and technologies...

Informace o knize

Autor

Tom Watson

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2014

Stránek

208

EAN

9780749468897

ISBN

0749468890

Enbook ID

02088564

Vydavatel

Kogan Page Ltd

Hmotnost

310

Rozměry

155 x 232 x 12

Kompletní popis

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice and containing case studies on campaigns for Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

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Evaluating Public Relations

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