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Kniha Event Evaluation: Getz

Event Evaluation:

Autor: Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada)
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Goodfellow Publishers Limited
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
1 242 Kč
This is the first textbook and reference work on evaluation intended for event management and event...

Informace o knize

Autor
Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada)
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2018
Stránek
198
EAN
9781911396659
ISBN
191139665X
Enbook ID
25624788
Vydavatel
Goodfellow Publishers Limited
Hmotnost
306
Rozměry
236 x 157 x 11

Kompletní popis

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

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