Everybody Writes - Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition

Name: Everybody Writes - Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition
Brand: John Wiley & Sons Inc
SKU: 9781119854166
Price: 445 CZK
Availability: InStock

Autor: Ann Handley

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

445 Kč

A hands-on field guide to consistently creating page-turning content that your audience loves. (And...

Informace o knize

Autor

Ann Handley

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2022

Stránek

432

EAN

9781119854166

ISBN

1119854164

Enbook ID

37246800

Vydavatel

John Wiley & Sons Inc

Hmotnost

778

Rozměry

237 x 162 x 32

Kompletní popis

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.This new edition also includes:* All-new examples, tools, resources* Updated step-by-step writing framework* Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today)* The same witty and practical how-to approach* How to attract and retain customers with stellar online communication* How to choose your words well, sparingly, and with honest empathy for your customers* Best practices and ideas for crafting credible, trustworthy content* "Things Marketers Write": The fundamentals of 19 specific kinds of content that marketers like you write* Inspiration. Confidence. Fun.In this book, you'll discover:Content marketing has evolved. Yet writing matters more than ever.In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

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Everybody Writes - Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition

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