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Experience Economy

Name: Experience Economy
Brand: Harvard Business School Publis
SKU: 9780875848198
Price: 662 CZK
Availability: InStock

Autor: Joseph Pine

Jazyk:

Vazba: Pevná

Vydavatel: Harvard Business School Publis

Dostupnost: 50 % šance

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662 Kč

Future economic growth lies in the value of experiences and transformations--good and services are n...

Informace o knize

Autor

Joseph Pine

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

1999

Stránek

254

EAN

9780875848198

ISBN

0875848192

Enbook ID

04174864

Vydavatel

Harvard Business School Publis

Hmotnost

563

Rozměry

165 x 242 x 27

Kompletní popis

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.