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Expert Systems for Scanner Data Environments

Name: Expert Systems for Scanner Data Environments
Brand: Springer
SKU: 9789401057462
Price: 2286 CZK
Availability: InStock

The Marketing Workbench Laboratory Experience

Autor: John M. McCann, John P. Gallagher

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer

Dostupnost: Skladem u dodavatele

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2 286 Kč

This book is about the role of expert systems in marketing, particularly in the consumer goods indus...

Informace o knize

Autor

John M. McCann, John P. Gallagher

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

224

EAN

9789401057462

ISBN

940105746X

Enbook ID

07007617

Vydavatel

Springer

Hmotnost

379

Rozměry

155 x 235 x 14

Kompletní popis

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.

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Expert Systems for Scanner Data Environments

The Marketing Workbench Laboratory Experience

Informace o knize

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