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Exploring Risk Communication

Name: Exploring Risk Communication
Brand: Springer
SKU: 9780792340652
Price: 2286 CZK
Availability: InStock

Autor: J. M. Gutteling, O. Wiegman

Jazyk:

Vazba: Pevná

Vydavatel: Springer

Dostupnost: Skladem u dodavatele

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2 286 Kč

Exploring Risk Communication presents a systematic planning approach to risk communication. Risk com...

Informace o knize

Autor

J. M. Gutteling, O. Wiegman

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

1996

Stránek

213

EAN

9780792340652

ISBN

0792340655

Enbook ID

02106105

Vydavatel

Springer

Hmotnost

512

Rozměry

162 x 240 x 19

Kompletní popis

Exploring Risk Communication presents a systematic planning approach to risk communication. Risk communication is seen by many as an important tool for managing technological, environmental, and natural risks. The book's goal is to improve risk communication processes in these areas between private and public risk communication sources and the public. The systematic planning approach focuses on research activities which are considered to be diagnostic tools providing insight into the public's reactions to risks and into the public's cognitive abilities to process risk information. These studies give us the necessary ingredients for an adequate risk communication from the audience side of the risk communication process. Evaluation studies are considered necessary to monitor the effectiveness of the communication. Exploring Risk Communication provides a review of current research in risk communication, focusing on perceived trust and credibility of risk communication sources, and arguments in risk messages, risk comparison, and framing of risk. Special attention is paid to the mass media context of risks and its impact on public perception. Finally, the potential of the new interactive media for risk communication is reviewed. The authors have performed several communication studies in the risk area, working from their social psychological background. This results in a monograph interesting to those working on risk communication issues on an academic level, but the systematic planning approach is also a useful frame of reference for risk communication practitioners, or for those who are just interested in the often complex risk communication issues.

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