Export Practice and Management

Name: Export Practice and Management
Brand: Chapman and Hall
SKU: 9780412415302
Price: 1147 CZK
Availability: InStock

Autor: Alan E. Branch

Jazyk:

Vazba: Brožovaná

Vydavatel: Chapman and Hall

Dostupnost: Skladem u dodavatele

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"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice"...

Informace o knize

Autor

Alan E. Branch

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1993

Stránek

456

EAN

9780412415302

ISBN

0412415305

Enbook ID

04605849

Vydavatel

Chapman and Hall

Hmotnost

720

Rozměry

235 x 159 x 30

Kompletní popis

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

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