Expressive Organization

Name: Expressive Organization
Brand: Oxford University Press
SKU: 9780198297796
Price: 1309 CZK
Availability: InStock

Autor: Majken Schultz

Jazyk:

Vazba: Brožovaná

Vydavatel: Oxford University Press

Dostupnost: Skladem u dodavatele

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This book challenges current beliefs about organizational identity, reputation, and branding. It con...

Informace o knize

Autor

Majken Schultz

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2000

Stránek

320

EAN

9780198297796

ISBN

0198297793

Enbook ID

04442951

Vydavatel

Oxford University Press

Hmotnost

490

Rozměry

159 x 232 x 19

Kompletní popis

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

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Expressive Organization

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