Kniha Eye Tracking the User Experience Aga Bojko

Eye Tracking the User Experience

Autor: Aga Bojko
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Rosenfeld Media
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 314
Eye tracking is a widely used research method, but there are many questions and misconceptions about...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
320
EAN
9781933820101
Enbook ID
09328663
Vydavatel
Hmotnost
580
Rozměry
227 x 152 x 28

Kompletní popis

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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