Kniha Fame Formula Mark Borkowski

Fame Formula

How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Pan Macmillan
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
482
The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
400
EAN
9781447249269
ISBN
1447249267
Enbook ID
04800501
Vydavatel
Hmotnost
626
Rozměry
156 x 236 x 31

Kompletní popis

The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Starting with Maynard Nottage and Harry Reichenbach, who applied their anarchic talents to dreaming up stunts at the turn of the twentieth century, Borkowski goes on to describe how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed. These men hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, buried scandals and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant celebrity culture. Borkowski also reveals how his research has led to the creation of a fame formula, an analysis of how long any celebrity can expect to stay famous - and how to avoid relegation to the Z list.

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