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Kniha Flash Effect David J. Tietge

Flash Effect

Science & Rhetorical Origins Of Cold War America

Autor: David J. Tietge
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Ohio University Press
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
1 421 Kč
The ways science and technology are portrayed in advertising, in the news, in our politics, and in t...

Informace o knize

Autor
David J. Tietge
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2002
Stránek
240
EAN
9780821414330
ISBN
082141433X
Enbook ID
04935326
Vydavatel
Ohio University Press
Hmotnost
476
Rozměry
152 x 229 x 28

Kompletní popis

The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them. Flash Effect, a startling book by David J. Tietge, documents the manner in which those at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public. Professor Tietge details our cultural attitudes about science in the early years of the Cold War, when on the heels of a great technological victory Americans were faced with the possibility of destruction by the very weapons that had saved them. In Flash Effect we learn how, by symbolizing the scientist as both a father figure and a savior - and by celebrating the technological objects of his labor - the campaign to promote science took hold in the American consciousness. The products of that attitude are with us today more than ever.

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