Menu
Zjistit stav objednávky
Kontaktujte nás
Kniha Focus Group Dynamics Muhammad Amir Adam

Focus Group Dynamics

Autor: Muhammad Amir Adam
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: LAP Lambert Academic Publishing
Dostupnost: U nakladatele na objednávku
Odesíláme za 17-27 dnů
1 194 Kč
The book details the fundamentals of focus group research which are an important aspect of marketing...

Informace o knize

Autor
Muhammad Amir Adam
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2017
Stránek
108
EAN
9783330032941
Enbook ID
15843746
Vydavatel
LAP Lambert Academic Publishing
Hmotnost
180
Rozměry
150 x 220 x 6

Kompletní popis

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

Mohlo by vás zajímat

Our World Readers: Young Cu Chulainn, Athlete and Future Warrior

Crandall
222 Kč

Some Desperate Glory

EGREMONT MAX
437 Kč

Zákaznicí kteří koupili tuto knihu koupili také

Testament de Louis XVI

Louis XVI
306 Kč

Gedanken uber die Nachahmung der griechischen Werke in der Malerei und Bildhauerkunst

Johann Joachim Winckelmann
630 Kč

Commerce Des Toiles Bleues Dites Guinees, de l'Industrie Francaise de Pondichery

DUCHON-DORIS-J-P
347 Kč