Focus Group Kit

Name: Focus Group Kit
Brand: SAGE Publications Inc
SKU: 9780761907602
Price: 6540 CZK
Availability: InStock

Autor: David L. Morgan, Richard A. Krueger

Jazyk:

Vazba: Kniha

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

6 540 Kč

You have just been asked to run a focus group, but you don't know where to start. How do you get the...

Informace o knize

Autor

David L. Morgan, Richard A. Krueger

Jazyk

Angličtina

Vazba

Kniha - Kniha

Vydáno

1997

Stránek

692

EAN

9780761907602

ISBN

0761907602

Enbook ID

04683581

Vydavatel

SAGE Publications Inc

Hmotnost

1640

Rozměry

183 x 263 x 55

Kompletní popis

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.

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Focus Group Kit

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také