Kniha Focus Group Kit David L. Morgan

Focus Group Kit

Jazyk: Angličtina
Vazba: Kniha
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
6 540
You have just been asked to run a focus group, but you don't know where to start. How do you get the...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Kniha
Vydáno
1997
Stránek
692
EAN
9780761907602
ISBN
0761907602
Enbook ID
04683581
Hmotnost
1640
Rozměry
183 x 263 x 55

Kompletní popis

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.

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