Focus

Name: Focus
Brand: HarperBusiness
SKU: 9780060799908
Price: 294 CZK
Availability: InStock

The Future Of Your Company Depends On It

Autor: Al Ries

Jazyk:

Vazba: Brožovaná

Vydavatel: HarperBusiness

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

294 Kč

What's the secret to a company's continued growth and prosperity? Internationally known marketing ex...

Informace o knize

Autor

Al Ries

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2005

Stránek

304

EAN

9780060799908

ISBN

0060799900

Enbook ID

10963466

Vydavatel

HarperBusiness

Hmotnost

163

Rozměry

127 x 203 x 25

Kompletní popis

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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Focus

The Future Of Your Company Depends On It

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také