Kniha Franchising Globally I. Alon

Franchising Globally

Innovation, Learning and Imitation

Autor: I. Alon
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
2 567
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and fr...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2014
Stránek
253
EAN
9781349315444
ISBN
1349315443
Enbook ID
02966229
Hmotnost
417
Rozměry
155 x 235 x 15

Kompletní popis

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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