Franchising Globally

Name: Franchising Globally
Brand: PALGRAVE MACMILLAN
SKU: 9780230238282
Price: 2567 CZK
Availability: InStock

Innovation, Learning and Imitation

Autor: Ilan Alon

Jazyk:

Vazba: Pevná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 13-18 dnů

2 567 Kč

Examining franchising from an entrepreneurial and an international perspective this book includes th...

Informace o knize

Autor

Ilan Alon

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2010

Stránek

253

EAN

9780230238282

ISBN

0230238289

Enbook ID

04552812

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

430

Rozměry

147 x 225 x 21

Kompletní popis

Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets. A stable of prolific business and hospitality researchers have collaborated with Ilan Alon to advance the state of knowledge on franchising and its applications to emerging markets. Part I of the book reviews applicable theories of internationalization, international market selection, emerging markets and franchising entrepreneurship. Part II provides area studies of four distinct regions, including microfranchising applications in less developed countries. Part III provides case studies exemplifying internationalization, the use of franchising in a not-for-profit setting, the decision to use franchising by a SME (small and medium sized enterprise), and the experience of a failed master franchisee in China.

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Franchising Globally

Innovation, Learning and Imitation

Informace o knize

Kompletní popis

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