Gamification for Tourism

Name: Gamification for Tourism
Brand: Channel View Publications
SKU: 9781845418212
Price: 3702 CZK
Availability: InStock

Autor: Dimitrios Buhalis

Jazyk:

Vazba: Pevná

Vydavatel: Channel View Publications

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

3 702 Kč

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical fo...

Informace o knize

Autor

Dimitrios Buhalis

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2021

Stránek

308

EAN

9781845418212

ISBN

1845418212

Enbook ID

33550103

Vydavatel

Channel View Publications

Hmotnost

630

Rozměry

161 x 240 x 21

Kompletní popis

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

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Gamification for Tourism

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Kompletní popis

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