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Gamification model for SME

Name: Gamification model for SME
Brand: Scholars' Press
SKU: 9783639515930
Price: 1180 CZK
Availability: InStock

Autor: Nuno Manuel Teotónio, José Luís Reis

Jazyk:

Vazba: Brožovaná

Vydavatel: Scholars' Press

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

1 180 Kč

Gamification could be a useful marketing technique that involves the use of game elements and design...

Informace o knize

Autor

Nuno Manuel Teotónio, José Luís Reis

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2018

Stránek

EAN

9783639515930

Enbook ID

20154291

Vydavatel

Scholars' Press

Hmotnost

145

Rozměry

152 x 229 x 6

Kompletní popis

Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.

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Gamification model for SME

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