Global Competition Between and Within Standards

Name: Global Competition Between and Within Standards
Brand: Palgrave Macmillan
SKU: 9781349429370
Price: 2365 CZK
Availability: InStock

The Case of Mobile Phones

Autor: J. Funk

Jazyk:

Vazba: Brožovaná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

2 365 Kč

Managing technology and globalization are two of the main concerns facing companies today. This book...

Informace o knize

Autor

J. Funk

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2001

Stránek

296

EAN

9781349429370

ISBN

1349429376

Enbook ID

13808628

Vydavatel

Palgrave Macmillan

Hmotnost

454

Rozměry

140 x 216 x 18

Kompletní popis

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

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Global Competition Between and Within Standards

The Case of Mobile Phones

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také