Going Global

Name: Going Global
Brand: John Wiley and Sons Ltd
SKU: 9781841123165
Price: 274 CZK
Availability: InStock

Autor: Roger Cartwright

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley and Sons Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

274 Kč

This title presents a fast track route to mastering globalization and successfully managing global e...

Informace o knize

Autor

Roger Cartwright

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2002

Stránek

118

EAN

9781841123165

ISBN

1841123161

Enbook ID

05094633

Vydavatel

John Wiley and Sons Ltd

Hmotnost

122

Rozměry

128 x 175 x 7

Kompletní popis

This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. It includes a glossary of key concepts and a comprehensive resources guide.

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Going Global

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