Greater Good

Name: Greater Good
Brand: Harvard Business Review Press
SKU: 9781422117354
Price: 714 CZK
Availability: InStock

Autor: Katherine E. Jocz

Jazyk:

Vazba: Pevná

Vydavatel: Harvard Business Review Press

Dostupnost: 50 % šance

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714 Kč

Contends that marketing performs an essential societal function - and does so democratically. This w...

Informace o knize

Autor

Katherine E. Jocz

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2007

Stránek

331

EAN

9781422117354

ISBN

9781422117354

Enbook ID

06573881

Vydavatel

Harvard Business Review Press

Hmotnost

680

Rozměry

188 x 238 x 30

Kompletní popis

Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.

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Greater Good

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