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Kniha Guanxi Thomas Leung

Guanxi

Autor: Thomas Leung
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Taylor & Francis Inc
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
4 690 Kč
Wong and Leung (both professors of marketing, Hong Kong Polytechnic U.) present a model of marketing...

Informace o knize

Autor
Thomas Leung
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2001
Stránek
244
EAN
9780789012890
ISBN
9780789012890
Enbook ID
06693213
Vydavatel
Taylor & Francis Inc
Hmotnost
610
Rozměry
158 x 222 x 23

Kompletní popis

Wong and Leung (both professors of marketing, Hong Kong Polytechnic U.) present a model of marketing for Westerners based on the Chinese concept of guanxi, which can be loosely translated as personal relationship or connections. After comparing and contrasting Western and Chinese models of marketing, they offer a methodology, which melds por

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