Guerrilla Advertising

Name: Guerrilla Advertising
Brand: LAP Lambert Academic Publishing
SKU: 9783659270277
Price: 967 CZK
Availability: InStock

Creative Attention Seeking

Autor: Neda Nourmohammadi, Sabzali Musa Kahn

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

967 Kč

This article review is an attempt to update the knowledge in modern advertising field, specifying on...

Informace o knize

Autor

Neda Nourmohammadi, Sabzali Musa Kahn

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

EAN

9783659270277

Enbook ID

07028196

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

106

Rozměry

150 x 220 x 4

Kompletní popis

This article review is an attempt to update the knowledge in modern advertising field, specifying on Guerilla advertising approach, founded by Jay Conrad Levinson in the United States of America. Guerilla advertising approach sets a trap for an audience and catches it totally unaware in order to deliver a message it may not even realize it is receiving. By the time it realizes it has just seen an advertisement, it has already been hooked. Semiotics which is a Semiotic is a triadic relation among a sign (icon/index/ symbol) can analyze marketing and advertising experiences properly. By applying semiotics theory which is a cognitive science, creating a product concept that corresponds to the denotative and connotative meaning and formulating a creative way of thinking and product conceptualization will be possible.In this book, our contributors are Neda Nourmohammadi, Sabzali Musa Kahn, Jaffri Hanafi and Nik Nairan Abdullah

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Guerrilla Advertising

Creative Attention Seeking

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Kompletní popis

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