Kniha Gurus and Oracles Miklos (Columbia Business School) Sarvary

Gurus and Oracles

The Marketing of Information

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: MIT Press Ltd
Dostupnost: 50 % šance
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We live in an Information Age of overabundant data and lightning-fast transmission. Yet although inf...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2011
Stránek
192
EAN
9780262016940
ISBN
026201694X
Enbook ID
01375974
Vydavatel
Hmotnost
418
Rozměry
164 x 233 x 20

Kompletní popis

We live in an Information Age of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment.

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