Kniha Harry Potter Susan Gunelius

Harry Potter

The Story of a Global Business Phenomenon

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Palgrave Macmillan
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 186
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunel...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2008
Stránek
194
EAN
9781349301089
ISBN
1349301086
Enbook ID
02966129
Vydavatel
Hmotnost
346
Rozměry
247 x 154 x 18

Kompletní popis

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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