Kniha Hillstrom's Customer Development Hillstrom Kevin Hillstrom

Hillstrom's Customer Development

An Introduction to Understanding How Customers Evolve

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
531
In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2021
Stránek
96
EAN
9798710716960
ISBN
871071696Y
Enbook ID
35402290
Hmotnost
191
Rozměry
152 x 229 x 6

Kompletní popis

In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.

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