Kniha Hitmakers Ana Andjelic

Hitmakers

Autor: Ana Andjelic
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
4 457
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2024
Stránek
138
EAN
9781032878713
ISBN
1032878711
Enbook ID
46216547
Hmotnost
453
Rozměry
156 x 234

Kompletní popis

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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