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Hollywood 1938

Name: Hollywood 1938
Brand: University of California Press
SKU: 9780520233706
Price: 1946 CZK
Availability: InStock

Autor: Catherine Jurca

Jazyk:

Vazba: Pevná

Vydavatel: University of California Press

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

1 946 Kč

In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been negle...

Informace o knize

Autor

Catherine Jurca

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

284

EAN

9780520233706

ISBN

0520233700

Enbook ID

04459353

Vydavatel

University of California Press

Hmotnost

499

Rozměry

152 x 229 x 23

Kompletní popis

In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office", and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.