The journalistic coverage of the 1992-1995 war inBosnia-Herzegovina employed a discursive strategy that equated theevents and the main protagonists of a complex civil war with are-enactment of the Nazi Holocaust. Aiming to discover just howwidespread was the use of the Holocaust analogy in the journalisticcoverage of the conflict and what was its nature, this monographanalysed The Guardian and the Daily Mail in two important weeks ofthis conflict: August 7th-14th 1992 - the week the Serb prisionercamps were exposed - and July 13th-20th 1995 - the week of theinfamous Srebrenica massacre. In the end, we arguethat while itsoverwhelming presence made the Holocaust analogy the dominantdiscursive strategy on the war, its direct adoption by some of thejournalists writing the stories made it the unequivocal way tointerpret the Bosnian conflict.