Kniha How Behavior Spreads Damon Centola

How Behavior Spreads

Autor: Damon Centola
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
1 051
New social movements, technologies, and public-health initiatives often struggle to take off, yet ma...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2018
Stránek
312
EAN
9780691175317
ISBN
9780691175317
Enbook ID
18210109
Hmotnost
630
Rozměry
166 x 242 x 27

Kompletní popis

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance- occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors.

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