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Kniha How Great Ideas Happen George Newman

How Great Ideas Happen

The Hidden Steps Behind Breakthrough Success

Autor: George Newman
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: John Murray Press
Dostupnost: Skladem u dodavatele
Odesíláme za 3-5 dnů
397 Kč
Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imag...

Informace o knize

Autor
George Newman
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2026
Stránek
304
EAN
9781399834551
Enbook ID
50022766
Vydavatel
John Murray Press
Hmotnost
306
Rozměry
135 x 216

Kompletní popis

Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imagining creativity as a lightbulb moment - sudden, mysterious, reserved for the gifted few.But what if ideas aren't conjured from thin air? What if they're discovered - more like precious artifacts that we unearth and refine?In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators don't wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous "drip" paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away. By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration.The creative process is an adventure of ideas - this book is your guide.

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