How to Measure Customer Satisfaction

Name: How to Measure Customer Satisfaction
Brand: Taylor & Francis Ltd
SKU: 9781138407855
Price: 6523 CZK
Availability: InStock

Autor: Nigel Hill

Jazyk:

Vazba: Pevná

Vydavatel: Taylor & Francis Ltd

Dostupnost: 50 % šance

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6 523 Kč

Customer satisfaction and loyalty are key differentiators between the better and poorer performing b...

Informace o knize

Autor

Nigel Hill

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2017

Stránek

160

EAN

9781138407855

ISBN

9781138407855

Enbook ID

17868997

Vydavatel

Taylor & Francis Ltd

Hmotnost

420

Rozměry

180 x 253 x 16

Kompletní popis

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!

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How to Measure Customer Satisfaction

Informace o knize

Kompletní popis

Mohlo by vás zajímat

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