How to Price

Name: How to Price
Brand: Cambridge University Press
SKU: 9780521887595
Price: 2062 CZK
Availability: InStock

A Guide to Pricing Techniques and Yield Management

Autor: Oz Shy

Jazyk:

Vazba: Pevná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

2 062 Kč

Over the past four decades, business and academic economists, operations researchers, marketing scie...

Informace o knize

Autor

Oz Shy

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2008

Stránek

448

EAN

9780521887595

ISBN

0521887593

Enbook ID

02049175

Vydavatel

Cambridge University Press

Hmotnost

920

Rozměry

180 x 260 x 30

Kompletní popis

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

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How to Price

A Guide to Pricing Techniques and Yield Management

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také