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Kniha How We Use the Media Benjamin Krämer

How We Use the Media

Strategies, Modes and Styles

Autor: Benjamin Krämer, Felix Frey
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Springer Nature Switzerland AG
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
2 836 Kč
This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes...

Informace o knize

Autor
Benjamin Krämer, Felix Frey
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2021
Stránek
229
EAN
9783030413156
ISBN
3030413152
Enbook ID
37338337
Vydavatel
Springer Nature Switzerland AG
Hmotnost
325
Rozměry
148 x 210 x 14

Kompletní popis

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

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