Kniha Hype Gabrielle Bluestone

Hype

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 3-5 dnů
351
From Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening loo...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2021
Stránek
352
EAN
9780008438678
ISBN
0008438676
Enbook ID
33198995
Hmotnost
434
Rozměry
233 x 153 x 29

Kompletní popis

From Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age-and why we can't stop falling for them.We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests.Reviewers and celebrities flock to London's top-rated restaurant that's little more than a backyard shed. These unsettling stories of today's viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it's from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season-and how we as consumers can stop getting played.

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