Identifying Hidden Needs

Name: Identifying Hidden Needs
Brand: PALGRAVE MACMILLAN
SKU: 9780230219762
Price: 1537 CZK
Availability: InStock

Autor: Keith Goffin

Jazyk:

Vazba: Pevná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 13-18 dnů

1 537 Kč

Many new products fail because they are based on ideas generated in focus groups and surveys -- meth...

Informace o knize

Autor

Keith Goffin

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2010

Stránek

261

EAN

9780230219762

ISBN

0230219764

Enbook ID

04039927

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

578

Rozměry

156 x 244 x 1

Kompletní popis

Many new products fail because they are based on ideas generated in focus groups and surveys -- methods that only scratch the surface of the customer's imagination. This book describes an approach to market research that uses new, probing methods to identify customers' hidden needs -- requirements that customers have not even recognized themselves. New products and services which satisfy customer's hidden needs can be clearly differentiated from existing products and lead to real competitive advantage. Written by experts in the field, this book takes a practical approach to explaining how to generate real customer insights and contains a wealth of international case studies demonstrating how breakthrough product development can be achieved.

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Identifying Hidden Needs

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také