Kniha Identifying Hidden Needs Keith Goffin

Identifying Hidden Needs

Creating Breakthrough Products

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Palgrave Macmillan
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 186
Too many new products fail. New products which are hard to differentiate from existing products won'...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2010
Stránek
261
EAN
9781349305315
ISBN
1349305316
Enbook ID
12041249
Vydavatel
Hmotnost
454
Rozměry
234 x 154 x 22

Kompletní popis

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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