Identity and Strategy

Name: Identity and Strategy
Brand: Edward Elgar Publishing Ltd
SKU: 9781845423100
Price: 3408 CZK
Availability: PreOrder

How Individual Visions Enable the Design of a Market Strategy that Works

Autor: Olaf G. Rughase

Jazyk:

Vazba: Pevná

Vydavatel: Edward Elgar Publishing Ltd

Dostupnost: Očekávaný dotisk

Termín neznámý

3 408 Kč

This groundbreaking book explores the relationship between organizational identity and strategy and...

Informace o knize

Autor

Olaf G. Rughase

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2006

Stránek

256

EAN

9781845423100

Enbook ID

05097187

Vydavatel

Edward Elgar Publishing Ltd

Hmotnost

522

Rozměry

156 x 234 x 24

Kompletní popis

This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making.

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Identity and Strategy

How Individual Visions Enable the Design of a Market Strategy that Works

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také