Images, Issues, and Attacks

Name: Images, Issues, and Attacks
Brand: Lexington Books
SKU: 9780739115466
Price: 1327 CZK
Availability: InStock

Television Advertising by Incumbents and Challengers in Presidential Elections

Autor: E. D. Dover

Jazyk:

Vazba: Brožovaná

Vydavatel: Lexington Books

Dostupnost: Skladem u dodavatele

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Images, Issues, and Attacks explores important differences between incumbents and challengers in the...

Informace o knize

Autor

E. D. Dover

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2006

Stránek

190

EAN

9780739115466

ISBN

0739115464

Enbook ID

04902520

Vydavatel

Lexington Books

Hmotnost

304

Rozměry

153 x 229 x 17

Kompletní popis

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

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Images, Issues, and Attacks

Television Advertising by Incumbents and Challengers in Presidential Elections

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také