Kniha Information Superhighway Randall L. Carlson

Information Superhighway

Strategic Alliances in Telecommunications and Multimedia

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
2 567
Cable companies are allying with long distance telephone and entertainment companies, telephone comp...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1996
Stránek
150
EAN
9780333650646
ISBN
0333650646
Enbook ID
04596838
Vydavatel
Hmotnost
341
Rozměry
140 x 216 x 13

Kompletní popis

Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying with everyone from museums to studios and travel agents. This text explores the shape of these partnerships and how they lower entry fees, consolidate technologies and influence regulatory structure. Randall L. Carlson has surveyed 90 companies involved in the Information Superhighway and looks at the way in which management are developing their organizations to make new technologies and services possible in an increasingly competitive market. His conclusions offer an insight for anyone interested in the Information Superhighway, strategic alliances and the implications of multimedia technologies.

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