Kniha Information Technology William V. Rapp

Information Technology

How Leading Firms use IT to gain an Advantage

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
2 155
The focus of this book is to educate the reader on the strategic principles fundamental to using inf...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2002
Stránek
324
EAN
9780195148138
ISBN
0195148134
Enbook ID
04515446
Hmotnost
630
Rozměry
242 x 164 x 29

Kompletní popis

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While internet and information technologies are currently hot topics, many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and how the strategic principles are employed.

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