Innovation And Diffusion Of Software Technology

Mapping Strategies

Autor: Hugh Pattinson, Arch G. Woodside

Jazyk:

Vazba: Pevná

Vydavatel: Emerald Publishing Limited

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

5 398 Kč

This book examines B2B decision making processes for software application development. To learn what...

Informace o knize

Autor

Hugh Pattinson, Arch G. Woodside

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2007

Stránek

488

EAN

9780080453262

ISBN

0080453260

Enbook ID

04491217

Vydavatel

Emerald Publishing Limited

Hmotnost

953

Rozměry

165 x 240 x 41

Kompletní popis

This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level hermeneutic system starting with written accounts of decision-making associated with development and delivery of new software applications these accounts are then revisited through multiple rounds of researcher and informant interpretations. The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or supporting disruptive innovations. The findings from six case studies suggest that the hermeneutic research framework proposals provide a strong systematic platform to analyse and interpret decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives.The author, Arch Woodside received the 1998 Living Legend in Marketing Award. This book is International in scope. It provides DSA Models, event chronology maps, and cognitive maps for more comprehensive analysis. It includes individual case study and cross-case findings for new theory development.

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Innovation And Diffusion Of Software Technology

Mapping Strategies

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